Edgar Cervantes / Android Authority
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- Charter Communications took out a T-Mobile commercial that claimed savings of “20% against the other big guys.”
- An initial review decided that the place was ambiguous and misleading, and asked T-Mobile to make changes.
- In an appeal, T-Mobile has been cleared to make non-supported claims.
To call Wireless Cellular Carrier Market disputed can be some of an understatement. Carriers feel that they always set up, and sometimes go to a great extent to claw subscribers back and forth apart. It often involves some bold advertising campaigns, and last year T-Mobile was in hot water more than once over the ads. This week, however, the carrier scores a victory when the National Advertising Review Board (Narb) clears T-Mobile from challenges as it had made misleading statements.
We’re talking about the same “top three plays for the day” T-Mobile commercial with Kai Cenat, Patrick Mahomes and Snoop Dogg as Caught AT & T’s IRE Last fall. Separately from that, but charter communication submitted a complaint to the National Advertising Division (NAD), centered on T-mobile’s claim that “families can save 20% against the other big guys.”
Charter runs spectrum cable, which, like an increasing number of cable companies, offers its own mobile service. The carrier claimed that the business is large enough to be considered one of the “big guys” T-Mobile, compared to, and said that subscribers who left it to T-Mobile would not enjoy the promised savings. Original They ruled In Charter’s favor, T-Mobile recommends taking down or editing the ad.
T-Mobile appealed that decision with NarbWhich rejects NAD’s logic and claims that the carrier was not misleading viewers. First, the organization closes the somewhat ridiculous claim that people watching the ad would assume that the “big guys” meant that other than AT&T and Verizon.
However, the Narb panel did not stop there, and continue to explain that although it could be claimed that this was actually intended as a comparison with Spectrum, T-Mobile constitutes that families “can” store a certain amount do not make up a guarantee that all of the They will necessarily do it. Basically: Charter’s complaints do not have a leg to stand on.
