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Google I/O 2025: The AI ​​mode in the search receives agitation features and a purchase experience

Google I/O 2025: The AI ​​mode in the search receives agitation features and a purchase experience

Google’s latest artificial intelligence (AI) feature in search mode is now getting several new features. Announced on Google I/O 2025 on Tuesday, the Mountain View-based technology giant is now making the end-to-end research experience more capable and useful. Mode is getting new features, such as a way of reasoning, live research, agency resources to book a table at a restaurant and new shopping tools. The AI ​​mode in the survey and the new features will be currently available in the US.

The Ai RESEARCH MODE gets smarter

In one Blog postThe technology giant detailed the new features that reach the AI ​​mode. It is a comprehensive version of AI general views, where users can make complex queries that would otherwise require various research. AI mode uses a consultation fan technique, where it divides the user’s queries into subtopics and runs several search consultations simultaneously to find and show the relevant information.

Google He said that from this week, AI mode and the general views of AI in the US will be fed by a personalized version of Gemini 2.5. Although I would not require a US registration process, these new features will be available only to select users via research laboratories. Notably, the company plans to add resources and resources of the way to the main research experience.

A new deep research feature is being added to IA mode, which will allow users to receive “even more complete answers.” Using deep research features, it can run hundreds of search consultations, group the information and create “a report fully cited at a level specializing in just a few minutes.”

Another new interesting feature is live research. This version of the search allows the AI ​​mode to access the camera of a device and, based on what it sees, it can respond to verbally in real time consultations. Users can request information about objects, reference points and places as long as they appear in the camera’s feed.

Google is also bringing Project Mariner’s Aggentic Function to Mode. As a result, AI search experience can help users buy event tickets, set restaurant reserves, and book commitments. For example, if a user wants to book tickets for a sporting event, the tool will analyze ticket options, observe real -time prices, fill forms, and show relevant ticket options for users. Users can confirm the details and make the purchase manually. Google is working with Ticketmaster, StubHub, Resy and Vagao for this feature.

The AI ​​mode in the research is also becoming more personalized. Google said the twin -powered tool will offer suggestions soon based on previous user searches. Users can also connect AI mode with other Google apps to help you get more context about your preferences. This feature can be turned off at any time.

In addition to the above mentioned capabilities, the AI ​​mode in research is also Presenting Several new features to improve users’ shopping experience. Now it shows the results of visual search, helps users practically try new clothes and use AI agents to help users buy a product when it is sold at the preferred price.

Combining Twins With Google’s purchasing chart, the new AI mode can classify 50 billion product listings to find relevant options for users. Whenever users make a product query, it will show an image browser panel and product listing, which is personalized for your preferences.

The technology giant says users can make highly specific and complex requests, and IA mode can still restrict options to find products that fit the description. This means that even if users do not know the technical term of the product they are looking for, the AI ​​tool can still identify it using its visual description.

Just sending a full photo of themselves, users can now virtually try billions of clothing listings. Google says the feature is powered by a personalized fashion -based image generation model that understands the human body and how the clothes fold, extend and fall into different bodies.

Finally, AI mode is also receiving a new Agentic check -out system that helps users buy products. Whenever a user is on a product checkout page (inside the Ai mode interface), it will see a “range price” option. Touching this will allow them to see a slider with the minimum and maximum price of the product and a recommendation for the ideal price. Users can define sliding control according to their preference, and AI will notify them whenever the product is being sold at that price.

Then users can play the “Buy For Me” button on the notification, and AI mode will automatically add the item to the cart on the merchant’s website and will complete the checkout process by paying via Google Pay. This appeal of Check -out Agentic will be released in the coming months in the US.

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