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VIDEO. A watermelon from the 6th floor of a building … the crazy marketing idea of ​​the boss of Xiaomi

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The CEO of Xiaomi, Lei Jun, recently staged by throwing a watermelon from a roof. And for a very specific reason …

Lei jun, founder and CEO of the Chinese giant Xiaomi, obviously has a feeling of communication. The entrepreneur recently staged in a video in which we swing a watermelon on the top of the group’s Beijing factory, as mentioned Frandroid.

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For what reason? The man wanted to demonstrate the solidity of the material that protects the battery of the group’s new electrical limousine – which was launched last year in the automotive construction – of the Ultra. The same material that the fruits for the needs of this unusual veneturage test. And of course the whole thing did not explode despite the dizzying fall.

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With this video, the manufacturer hopes to calm potential customers who no longer go to electrics because they fear seeing the vehicle’s battery explode.

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