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- Meta just launched Oakley Meta HSTN, a new pair of AI-driven smart glasses for athletes.
- The glasses have a 3K camera, open ear speakers, IPX4 water resistance and built-in meta AI.
- A limited edition of $ 499 arrives on July 11, with cheaper models and wider accessibility to follow.
Smart glasses have not gone mainstream yet, but meta does not give up. After targeting the fashion audience with its Ray-Ban Meta-Lineup, the company tries to convince us that glasses are a must for athletes with the launch of Oakley Meta HSTN AI glasses.
Announce the launch in its news roomMeta calls in serious sporting royals to get people to talk about the new device. Kylian Mbappé and Patrick Mahomes overwrites the launch campaign, with performances from other Pro athletes such as Jr Smith and Boo Johnson.
HSTN (pronounced “How-stuhn”) is based on an existing Oakley framework design, but adds smart features, including a built-in 3K camera, open ear speakers, IPX4 water resistance and Meta ai As a voting assistant. The idea is that you can ask that question during a workout, play a podcast without headphones, or shoot video of the latest trick hand -free. Battery life is assessed for up to eight hours of typical use, and the included case has an additional 48 hour charging.
The Oakley meter classes have been rumored for a while Under the code name Supernova 2And expected to transfer much of the functionality from the Ray-Ban models, minus a screen.
For the $ 499 for the limited edition, they are priced on high-end territory, although several models starting at $ 399 come later this summer. Pre -orders open July 11, with the first availability of North America, Europe and Australia, and several countries (including Mexico and India) as follows.
You can find out more and record your interest on Meta or Oakley Websites. The The campaign also appears at major sporting events such as Fanatics Fest and UFC Fight Week. Whether there is a real market for AI-enhanced glasses on the playing field remains to be seen.