Edgar Cervantes / Android Authority
Call me a luddite, but my eyes glaze when a product claims it has an “AI-optimized” design. Whether it is marketing overwatering or increasing existential fear when AI threatens to take over both my career and hobbies, the expression goes into one ear and out the other that just another buzzword, even though AI changes the world as I write this.
This came back to mind recently after one Viral Reddit Post Displayed a screen protector with an “optimized for AI” mark on the box. After a certain study, it appears to be a standard tempered glass screen protector from incredible. I guess it’s just as “optimized for AI” as a screen protector can be, since it’s just a thin piece of glass.
But this is just the tip of the iceberg when it comes to dubious AI-cliffs of non-technological products, so join me as we dive into the depths of a new age for marketing.
Ai all the things
Nick Fernandez / Android Authority
I first noticed this trend last year with telephone cases. I usually test cases for our lists, and Spig Was one of the first to beat the AI moniker in the cases. Such as Spigen tough armor (ai) magfit case Is practically identical to the predecessor, with a magnet as the most sophisticated component. No Terrible AI Companies is hiding In there.
The entry claims that it has “AI-enhanced XRD foam placement via LS-Dyna test,” so I guess AI is sprinkled in there in the design phase. When I looked at the cases side by side, I couldn’t tell you what is different with the XRD foam placement, but I certainly hope that a trained engineer checked AI’s work before it went into production.
Companies have lubricated AI marks on everything from phone cases to toothbrushes.
There are some products where a certain level of intervention almost makes sense. Oral-b’s Genius x electric toothbrushes Use “AI pol’s recognition” to tell you when you miss a place while brushing your teeth. I feel that this is something my organic brain could cope with, but if it holds nine out of ten robot dentists of my back, I’m willing to give it a shot.
Then there are things that Fast the AI-driven grillsWho has integrated Wi-Fi and an AI assistant to help you grill to perfection. Personally, paternity has given me a new gratitude for staring at a rack of meat in solitude for hours at a time, but if you would rather stare at temperature readings on the phone, more power to you.
But there is one product that I think is so creepy that I still try to pack my head around it. Allow me to introduce you to Ai Golf Clubs.
Selling AI -smoke
These are Callaways AI-enhanced iron. No, these clubs will not play golf for you, nor do they have an integrated assistant to help you reduce your disability. Instead, they use AI in the design phase, similar to Spigens (AI) cases.
The company claims that it used AI to analyze turn data for thousands of golfers to find a design that “promotes maximum distance with dense spread in the green.” It calls this technology AI Smart Face, which is appropriate because you have to be a total dumm to buy it.
Do not buy the hype of AI-enhanced products.
Adaptation is also the name of the product itself – paradym AI smoke stars. Yes, Callaway’s marketing department literally sells AI smoke to consumers, and it is not ashamed to admit it.
So let this serve as a lesson for all of us: Do not buy the AI hypen for most products. Generative AI is one thing, but when it comes to everything else, from AI-optimized screen protectors to golf clubs, most of it is just smoke.