Netflix He presented a new Artificial Intelligence (IA) to his advertisers at his initial event on Wednesday. The streaming platform is strongly investing in its new internal ad platform, nicknamed Netflix Ads Suite and has shown some of the features and tools that advertisers can enjoy. The company has also revealed several ad formats to help its customers reach the desired targets. Part of the new formats, Netflix plans to use AI to mix ads with shows and movies to get an immersive experience.
Netflix to use Generative AI for ads
In a newsroom publishThe company detailed the ads made at the initial Netflix event. While half of the event dedicated himself to announcing the shows, movies and documentaries that returned and new ones in which the company was working, the other half focused on new ad services and the Netflix Ads package.
Netflix ad suite is a new advertising platform which is currently live in the US and Canada. Next week, it will be expanded in the European region, Middle East and Africa (EMEA), and it is said to be available in all 12 countries where the level supported by ads was launched in June.
The new ad platform comes with various tools and features. It is said that it allows advertisers to aim at their content for more than 100 interests in more than 17 categories. In addition, they will also be able to explore Netflix first data, including users’ behavioral information. It will also provide customers first -part measurement solutions to allow them to see the traction of advertising campaigns.
Finally, the company is also offering a new modular structure for ad formats. One of them uses the Generative AI to mix ads with the theme of shows and movies. This means that when the user is watching the ad, they would not feel disconnected from the world of content. Netflix says this will make ads more relevant and direct better results.
Some of the ad formats that will be available to advertisers include interactive Midroll, where interactive ads will be played between an episode or movie and pausing ads, where ads will be reproduced whenever the content is paused. These formats can also be customized using added overlays, called action, second screen buttons and more. These formats will be available in all countries supported by ads by 2026.
“So if you take something from today, I hope it is the following: the base of our ad business is in force. And from now on, the pace of progress will be even faster,” said Amy Reinhard, president of Netflix.