The spokesman Benoît Dudragne showed the immense potential, but also the limits. Tourism professionals learned the lesson.
“In order not to be late, you have to be ahead”. Paul Salvador, President of the Occitan Toscany, creates artificial intelligence, which is obvious to all tourism experts. Sabine Brosse had invited her to take part in a conference in Benoît Dudragne of the Idrezo company.
After two days that devoted himself to the training of the Occitan Toscany team, this consultant worked in new technologies and digitally in front of a hundred hosts, managers of tourist resorts, bicycle rental companies, restaurateurs, managers of the territory.
After a presentation of artificial intelligence (AI) in a wide outline (various platforms, possibilities for creations of texts and pictures), his words quickly bordered the practical aspects: customer relationships, reservations and emphasized that response engine would quickly replace search engines. For the time being, even if the AI is only in its infancy, is it more on the customer’s side that the approach is located? Few know the possibilities and use them. A few fingers rise in support when Benoît Dudragne takes regular or occasional users into account.
When he submits a personal example- a trip with his wife and eleven-year-old daughter in Japan- the territory of the possibilities that are already immense opens up. “Tell me about Kyoto’s best circle of discovery in one day with entertainment for my daughter.” In almost immediately, the route is pulled with its interests that have adapted to the profile of the visitors. “But the AI - the consultant invites you well – is only interested if the service provider” feeds “it on his own website.
“There is nothing without data. You have to provide reliable and structured data, attractive images that focus on customer needs, as we switch to individual tourism in which everyone has their reaction according to their experience. “
Benoît Dudragne hammers that the illusion of the assumption that Ai can do everything on its own. “Then carry out the risk of invisibility, standardization and the lack of human empathy. Also what the hallucination of AI is called, because if it does not know, it will still answer. “
The conclusion flows out of source: Tourismus specialists have to offer oversized reaction engines grain to improve their “reception equipment. AI does a lot, but not everything.