Apple can add Google Maps-like ads to Apple Maps

Apple Maps was much criticized when it was launched in 2012, when it felt many generations behind its closest competitor, Google Maps. But these days, Apple maps and Google Maps are surprising neck-and-throatAnd one can undoubtedly say that Apple Maps has pulled in front with a cleaner interface. Many people still swear by Google Maps despite the huge spread of ads on the platform, which most people don’t even notice. The strategy seems to work, but which has now come up with a report that even Apple wants to explore ads in the map app.

According to a Bloom Report, Apple is considering making money on the Apple map to increase service revenue. Apple employees appear to have investigated ads into the Maps app a few years ago, and Apple seems to look at this tank.

The ads in Apple Maps will work in the same way as Google Maps. Companies can pay Apple to make the restaurant or arena appear higher in the search results, and consequently drives consumer traffic to retail.

The report suggests that there is no timeline for this revenue transfer, and no active engineering work is performed. However, the company has moved the idea of ​​charging for prioritization in the search results. It can also make certain places appear more prominent on the map. Both of these are similar to Google’s local ads on maps.

If this idea is performed, Apple and Google would be closer than ever in the performance of their map app. This move will probably not be useful for consumers right outside the bat, but it can generate good revenue for Apple, which in turn will help drive the development of the app and its features. If the Apple map can get so close to Google Maps without a direct income component, there is the potential for zooming forward when there is a significant revenue driver. Thus, competition would be more intense, and Google Maps will also need to increase the game. Finally, consumers will hopefully win.