Litter It is considering monetizing its Maps application. According to one report, the coupertino -based technology giant is planning to replicate Google Maps’ Business model and offer research advertising for companies. It is said that the company presents its customers with emphasis on the research results of the MAPS application. The technology giant is exploring this option to increase the generation of revenue of its services. Notably, the company already displays similar ads on Apple News and Stock apps. It is also said that the expansion of the announcement supports Apple’s recent impetus in sports.
Apple maps will be able to display ads soon
Bloomberg Mark Gurman newsletter The fact that the iPhone manufacturer is seriously thinking about increasing your ad recipe, integrating a sustainable model in the Maps app. Quoting unnamed sources, Gurman stated that the map division recently held a “all hands” meeting, where he explored the monetization options.
During the meeting, executives suggested exploring research advertising. This model is already being used by Google for its MAPS platform, where the company has highlighted companies sponsored in search results.
Apple is planning to replicate this model to the Maps app and offer paying companies better positioning in the search results. However, it is said that no line of time or active engineering work is being done for this.
Notably, Gurman also claimed that Apple employees discussed the integration of MAPS survey ads a few years ago. However, at the time, the discussion did not lead to any implementation.
If research ads are implemented in the MAPS application, it would mean that not all research results shown are genuine. Generally, the technology giant is transparent with the sponsored information shown in the applications, and it is likely that companies highlighted through research ads will be labeled to inform users.
With this movement, Apple will enter a space where Google It already has a strong position. However, the iPhone manufacturer offers access to millions of users using the Maps application, which can be a lucrative proposal for companies.
Separately, a recent report It also stated that Apple is seriously considering robotics space to manufacture humanoid and non -humanoid robots. These robots are said to reinforce the company’s intelligent homes ecosystem, but it is not expected to enter mass production before 2028.