Apple fell a little below the expectations of investors when its First quarter earnings today. While sales increased by 4 percent in general, the iPhone showed signs of weakness, and sales in the Chinese market fell into a little more than 11 percent.
CEO Tim Cook told him CNBC That the iPhone worked better in countries where Apple’s intelligence was available, such as the United States, suggesting that the slip was partly because Chinese consumers do not see enough reasons to buy new telephones without Apple intelligence. (He also said: “Half of the decrease is due to a change in the channel inventory.”) IPhone sales also fell in China during this same quarter last year; This was the first complete quarter during which the iPhone 16 was available.
In any case, Cook said the company plans to implement Apple’s intelligence in additional languages, including Mandarin, this spring.
The Apple wearable category also decreased slightly, but only in 2 percent.
Despite the trends that worried investors, Apple reported $ 36.33 billion in net income for the first quarter. That is 7.1 percent more than the first quarter of last year. This was driven by the MAC, the iPad and the services (which include everything from Apple Music to Icloud), all of which saw sudden lights in sales. The services increased by 14 percent, continuing a strong streak for that business, while the MAC and the iPad increased by 15 percent.
The increase in Mac and iPad sales was probably helped by several new Mac models and a new initial mini iPad of shipments last October.
Cook shared some other interesting numbers in the call of profits with investors and the press: the company has an active base of 2.35 billion devices, and has more than one billion active subscriptions.