META Platforms will start to start test launch ads on your social media platform Topics With some brands in the US and Japan, he said on Friday, as the app reaches more than 300 million monthly active users.
During early tests from Friday, image ads will appear in Feed Home Threads, placed between content posts to a small percentage of users, said Meta on a blog.
The social media giant said it will monitor the test closely before scalars it generally, adding that companies could extend their existing advertising campaigns to threads.
The goal will also begin to test an inventory filter for threads, which activated ThereIt allows advertisers to control the level of sensitivity of the organic content that their ads appear next to.
“The launch of thread ads just a few weeks after the moderation of the target content moderation will increase the advertiser’s eyebrows. But the volatility in Tiktok It is encouraging brands to look for alternatives, and the goal will not let the opportunity to launch topics in the mixture, “said Jasmine Enberg, the main analyst at Emarketer.
The goal earlier this month ruled out its US facts verification program in FacebookLike this, Instagram and TopicsThree of the largest social media platforms in the world, with over 3 billion users worldwide.
Threads was released in July 2023 as a challenger for Xpreviously TwitterIn an attempt to win users of the actually microblog site during their chaotic acquisition by billionaire Elon Musk.
The goal does not expect threads to be “a significant factor in the 2025 revenue,” said CFO Susan Li on a post -rening call in October.
The company plans to spend up to $ 65 billion this year to expand its AI infrastructure, said CEO Mark Zuckerberg on Friday, with the aim of reinforcing the company’s position against rivals OpenAi and Google in the race to master the technology .
© Thomson Reuters 2024